Kenny Cummings Portfolio

Results-driven Full Stack Web Developer with a diverse background encompassing 3 years of web development expertise, coupled with 6 years of digital marketing, ecommerce, product management, and category management experience. Advanced in JavaScript, CSS, and HTML. Proficient in managing the entire product life cycle, implementing promotions, and driving sales growth. Adept at utilizing CMS, PIM, and Microsoft Excel for effective content and customer management. Demonstrated success as an Amazon and eBay seller. Highly analytical and adaptable, leveraging data analysis to provide actionable insights for product management. Proven track record of enhancing site visibility and Google performance through the implementation of innovative content strategies.

AWMA - Web Content Specialist

• Achieved an impressive 100% increase in clicks, impressions, and click-through-rate over a 6-month period by implementing strategic enhancements such as new copy, metadata optimization, navigation improvements, and best SEO practices
• Led a critical project overseeing the seamless website host migration from Shopify to Magento and designing a captivating new homepage for the Magento site
• Nurtured business partnerships with NetElixir to strengthen SEO, site mapping, and content strategies
• Managed website content and apps, ensuring content accuracy and resolving technical issues
• Proficiently utilized Google Analytics, Google My Business, and Google Ads to drive data-informed decisions and executed successful PPC campaigns with NetElixir

room service 360 - Ecommerce Content Specialist

• Managed luxury furniture brands including Porada, Bonaldo, Gamma Arredamenti, and Nicoline Italia, contributing to a significant expansion of product offerings.
• Introduced over 500 new products, skillfully creating and maintaining product detail pages in Magento.
• Excelled in content curation, meticulously aligning published content with brand identity and best SEO practices.
• Utilized Adobe Photoshop for image editing and PDF spec sheet creation, ensuring top-notch product presentation.
• Played a pivotal role in configuring product filters and sorting mechanisms to enhance user experience.
• Demonstrated strong attention to detail by consistently updating product data and pricing for accuracy.
• Provided valuable customer support, offering design expertise that directly led to over $100,000 in sales.
• Authored SEO-optimized blog content using WordPress.